NORTH Texas on February 6. Cowboys Stadium in Dallas will become the centre of the sporting world for a few hours when the best two teams the National Football League have to offer meet in a sporting extravaganza like no other.

It is one of the highlights of the sporting calendar, an event with a rich history where the best in the NFC and AFC meet to decide who will top the standings for one glorious year.

COLLEGE football betting is part of an American institution worth billions of dollars a year.

Across the nation, schools produce athletes for the NFL. Playing to packed super stadiums, in front of tens of thousands of spectators, the fixtures are among the highlights of the nation’s sporting calendar. With the ultimate incentive of a place in the final of one of the Bowl competitions, NCAA football betting is as competitive as the game itself.

The traditional powerhouses of the game, Oklahoma, Notre Dame and UCLA will always be dominant in College football betting.

Though the new American football season has yet to formally kick off, it’s a fair bet that as the NFL is limited to just 256 games a season, every one of the 2010/11 fixtures will be a sell-out.

The game’s value is maintained by limiting the amount of action screened on television and by a commitment to share the spoils of its commercial success equally. It is also greatly assisted by the worldwide success of the Super Bowl, for many punters, American sport’s annual denouement.

It follows that Super Bowl betting is incredibly popular.

THE English football conference used to be the place for has-beens and never will bes. A succession of clubs scrabbling around the lower reaches of the professional game. No longer. Now there is money, professionalism and a large supporter base demonstrating the passion for English football conference results and the competition’s ever-changing rankings.