The National Basketball Association modestly describes itself as the place where magic happens.

Given that it consists of thirty teams, hundreds of superstar players and billions of dollars, it’s fair to say the NBA is in the sports entertainment business.

Little wonder NBA betting is growing in popularity, and little wonder the rivalry between the two great franchises, the Los Angeles Lakers and the Boston Celtics is the focus for much of the NBA basketball betting that currently takes place.

It’s probably fair to say that up until the mid-90s, basketball was primarily a game for Americans, but with the seasonal denouement of both the Western Conference and the Eastern Conference scheduled to reach a finale by 31 May, so the scale of basketball betting bears little comparison with what was on offer a decade ago.

Betting on basketball has been transformed by the internet, great masses of well considered basketball betting tips and the willingness of online bookmakers to expand the number of markets they’re prepared to open to accommodate basketball bets.