The National Basketball Association modestly describes itself as the place where magic happens.
Given that it consists of thirty teams, hundreds of superstar players and billions of dollars, it’s fair to say the NBA is in the sports entertainment business.
Little wonder NBA betting is growing in popularity, and little wonder the rivalry between the two great franchises, the Los Angeles Lakers and the Boston Celtics is the focus for much of the NBA basketball betting that currently takes place.
Split into six divisions, each team plays a marathon season of 82 matches which offers great scope for online NBA betting and provides the punter / predictor with a scope of opportunity when mulling over their various NBA betting lines.
Eight teams qualify for the end of season play-offs, at which point live NBA betting increases in intensity.
The Lakers are the gold standard team of the competition and dominate NBA betting lines. Their results are closely followed across the world. Think Manchester United with hoops; they are such a draw to worldwide television audiences that they dominate NBA betting.
Naturally, fixtures played on the east coast are particularly popular with UK fans with an interest in NBA online betting because of the favourable time difference and virtually any online bookmaker will offer a regular selection of free bets to be used in live NBA betting.
As one NBA insider explained: “The scope for profitable NBA betting throughout the regular season and beyond is enormous.
“The NBA, like all American sporting organisations, loves its statistics, which ensures there are online NBA betting opportunities on markets as diverse as rebounds, three-point shots, assists and turnovers.
“Live NBA betting offers the opportunity to wager on many different markets and at a range of attractive odds which means punters are not limited to betting just on the match results.”
Furthermore, the superstars of the NBA such as LeBron James and Kobe Bryant, who earn many millions of dollars from the game, can be worth following in your NBA betting line.
Every year the college system in America produces another draft of talented players, with the lowest-placed teams getting the first choices.
It’s this democratic system which ensures NBA online betting offers great value. Unlike soccer, the number of teams capable of winning a championship is wide and varied, a feature which enhances the value available in NBA basketball betting.
This is an organisation which is so powerful it can give supporters and, thankfully, those with an interest in placing their bets throughout the year, a summer league to satisfy their yearning.
And it is also a league which is happy to travel, playing matches around the world as interest in the competition, and NBA basketball betting, increases.
As a spokesman for one firm of online bookmakers said: “Predictions of the decline in the popularity of American sport have been greatly exaggerated and there is a growing and sustained interest in pro basketball odds and matchday bets.
“NBA betting lines can incorporate everything from match results and predictions of a fixture’s points spread to conference winners and eventual champions. Internet customers can often make use of a free bet to follow a particular team right through the season.
“In short, the scope of an NBA betting line is virtually limitless, a feature which explains its enormous appeal.”